📈 Why ROI Matters—Especially Now

Running a small business means watching every dollar.

You need to justify every purchase—not just with cost, but with return.

So when you hear someone say: > “You should put GPS trackers on your trailers and equipment…”

…you’re probably thinking: - “Is it worth it?”

- “Will it actually pay off?”

- “What’s the ROI on something like that?”

Let’s break it down.

Because the truth is—a GPS tracker can save you $20,000 or more.

And not just from theft.

💰 1. Theft Prevention = Huge Cost Avoidance

The average small-business trailer theft results in: - $10,000–$30,000 in lost tools or gear

- Missed jobs, lost clients, crew delays

- Insurance claims, deductibles, premium hikes

Now compare that to a GPS tracker that: - Sends an alert as soon as your trailer moves

- Helps you recover gear in hours, not weeks

- Can stop theft altogether

ROI Example :

• A landscaping crew installs GPS units in 3 trailers.
• Two months later, one is stolen—but recovered within 45 minutes.
• Total saved: $16,000 in equipment
• ROI: Over 2,000% on that small investment.

⏱️ 2. Crew Accountability & Time Management

GPS isn’t just for theft—it also improves operations.

Small businesses often lose money through: - Crews taking longer routes

- Excessive idle time

- Late job arrivals

- “Ghost” hours on payroll

GPS tracking gives you :

- ⏱️ Arrival/departure timestamps

- 📊 Historical route data

- 📉 Data to improve scheduling

ROI Example :

One company saved 4 hours per week in inefficient routing = $6,500 per year in recovered time/labor.

🔄 3. Equipment Utilization & Resource Allocation

If you own multiple trailers or mobile assets, it’s easy to lose track of: - Which one is being used

- Where each is stored

- How often they’re moved

With GPS, you can :

- Optimize which trailers are dispatched

- Identify underused equipment

- Know where to send the next crew faster

ROI Example:

A concrete business discovered one trailer wasn’t being used for 3 weeks due to confusion on location.

Now they rotate assets based on usage data—less downtime, more billable work.

📋 4. Faster Insurance Claims (and Potential Discounts)

Even with solid security, sometimes theft happens.

When it does, GPS gives you: - Documented movement logs

- Recovery timestamps

- Law enforcement cooperation

This means:

- 🕒 Faster claims processing

- 📁 Less documentation friction

- 💸 In many cases, lower premiums (some carriers offer discounts for tracking devices)

ROI Example:

One rental fleet got 12% off their commercial insurance after showing GPS-based theft recovery across their trailers.

❌ 5. Reduced Need for Costly Physical Security

Instead of :

- Hiring a $1,000/month security guard

- Installing cameras at every site

- Building lock sheds for trailers…

A rugged GPS tracker gives you :

- Instant alerts

- Location pings

- Device tamper notifications

All for a few hundred dollars one time.

ROI Example :

A mobile mechanic stopped renting $350/month garage space just to protect his trailer.

Now he leaves it in the yard with confidence.

📊 The ROI Formula (Yes, You Can Measure It)

Here’s a basic way to calculate ROI :

ROI = (Benefit – Cost) ÷ Cost × 100

If a GPS tracker helps recover a stolen $9,000 trailer:

- Benefit = $9,000

- Cost = $249

- ROI = (9000 – 249) ÷ 249 × 100 = 3,516%

Even without theft, if GPS saves:

- 1 hour/week of labor

- Or $500/month in unnecessary spending

It still pays for itself within months.

📦 One-Time Cost, Long-Term Return

Unlike recurring software or service fees, AlerTrax GPS units are :

- One-time purchase

- Zero subscription

- 1–2 year battery life

- Alerts, portal access, and mobile visibility

Whether you own :

- 1 trailer

- 5 trucks

- Or a dozen jobsite generators…

your ROI grows with every asset you protect.

🔑 Final Takeaway: GPS Is an Investment, Not an Expense

Small businesses don’t have room for “nice to haves.”

Every dollar needs to work.

But GPS tracking isn’t a luxury.

It’s an asset multiplier.

It stops losses, saves time, and strengthens your operations.

You track your invoices.

You track your hours.

Why not track the things that make you money?

🔗 Start Tracking ROI Today

💸 Fewer losses

⏱️ More efficiency

📊 Real business value

The ROI is real.

Now’s the time to claim it.